The Lone Wolf Pack was set up to encourage a conversation on mental health. For too long now, people who are struggling have also been too ashamed to tell anyone, to reach out for help. We want to end that. We want to live in a world where mental health is as widely accepted as a physical illness.
Our products are designed to start that conversation. Whether it's through a thought-provoking illustration or cleverly written quote, our clothing gives the wearer the ability to start talking about their health. We also want to be appealing to more than just the sufferer; family and friends should have the ability to talk openly about their struggles too. After all, mental health affects more than just the diagnosed person.